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SHOW UP ONLINE AS A THERAPIST... WITHOUT TURNING INTO A FULL-TIME MARKETER.
The 3 Content Types You Need to Stand Out Online as a Therapist
A way to create content that feels like you, protects your time and actually connects you with your dream community.
Because posting online shouldn’t feel like stressful a conference presentation every single time
SHOW ME HOW, MIA!This free guide gives therapists a way to share their work online that feels more like the conversations they’re already having every day… not a second job.
It’s made for those of us who open Instagram and think “I should post,” but shut it just as quickly because everything feels too much.
Which is why I created a structure that makes posting simpler, clearer and actually do-able alongside reports, sessions and life.
YOU DIDN'T STUDY FOR YEARS TO END UP SECOND-GUESSING CAPTIONS AT 10PM.
And yet — that’s where most of us land.
Laptop open. Reports unfinished. A half-written post that either sounds like a research paper or some awkward sales pitch. You KNOW it’s important with all the changes in the space. But you just can’t seem to find the right words that feel right.
You feel guilty when you don’t post. But also resentful when it eats two hours to get one thing out.
So you close the app. Again.
The problem isn’t that you don’t know what to say.
You do — you say it every single day in sessions, in classrooms, on phone calls with parents.
The problem is: the online part feels like another job. And you don’t have capacity for another job.
This guide is a way back to what you already know.
It shows you how to take the conversations you’re already having and translate them into posts that actually land — without overexplaining, oversharing, overpromising or overthinking.
So posting becomes something you can do quickly, clearly, simply AND still feel deeply like you.
Inside you'll find...
- Why the posts you’ve been sweating over aren’t landing… and the three kinds that make people stop scrolling and actually listen.
- The simplest way to turn something you already say 10 times a week in session into a post that feels like a real human - and not something that belongs in your clinical report
- A way to post that protects your boundaries, ethics and honours your values — while helping your community understand your work for marketing
- How other therapists have used this exact approach to share their work online and had people reach out straight from a post.
PLUS we made sure you have access instantly - so you can actually put it to use right now when you need it - not just download it and forget about it.
YES, I WANT THE GUIDE!
THE TRUTH IS:
You already know how to connect.
You do it every single day in clinics, homes, schools, and communities.
What we work through here is how to bring that same energy online.
And in this moment, that matters.
Because the landscape of therapy is changing — with NDIS updates, funding pressures, and more practices competing for the same referrals.
You deserve to feel steady no matter what the system does next — with a way of showing up that feels grounded in your values, honours your ethics, and helps the right people understand what you do.
Hi, I'm Mia.
Mental Health OT, founder of OT Inspire and The Freedom Therapist Club.
For nearly a decade I’ve been running a practice across some of the most remote and under resourced parts of Australia.
And I’ve seen the ground shift under us - NDIS reforms, funding changes, new competition. Instead of waiting for referrals or burning out, I learned to use social media as a tool for connection.
Not to “be an influencer.” But to build community. To shape conversations that matter. To create the change I wanted to see in this space. And it is something that has given back to me and my practice in so many ways.
Steadier referrals, new opportunities, beautiful connections and the freedom to grow my practice without working myself into the ground.
That’s why I made this guide. Because you deserve the same.
It’s a way to show up online without turning yourself inside out every single time. A way to keep your practice steady in the middle of a shifting system. And a way to let your community truly see the heart of your work. Because I know that is why you do what you do.
This is the exact method I use inside The Freedom Therapist Club every single day — but here, it’s free in your inbox. Because we need more therapists shaping the conversations online. And your voice matters now more than ever in our space.
SHOW ME THE WAY, MIA
You became a therapist because you care about people, because you see things others miss, because you know how much lighter life can feel with the right support.
But if your work stays invisible online, people who need you won’t even know you’re here. And while you’re second-guessing every caption, louder, less thoughtful voices are filling the space.
This isn’t about “showing up more.” It’s about showing up in a way that feels like you …grounded, ethical, human. The same way you already show up every single day.
You don’t need to be some shinier version of yourself. You just need a way to let your words travel further than the clinic room. That’s what this guide is here for to help you share what you already do best, in a place where more people can find it.
Because your words have always been enough.
YES, I WANT THIS DOWNLOAD!Free. Simple. Yours.