32: Does Scaling Your Therapy Private Practice Mean You're Selling Out?

You finally start creating a business that feels good in your body.

A group program that works.

A bit more breathing space in your calendar.

Profit that doesn’t rely on you being constantly available.

And then the voice creeps in:

Am I abandoning the work?

Am I betraying my peers who are still in the trenches?

Is it okay to want more — when so many are just barely getting by?

In this episode, I’m pulling back the curtain on a question so many of us carry quietly:

Does building a business that gives me more time, more space, more freedom... mean I’m betraying the therapy industry?

We talk about:

• The hidden grief behind growing your practice in a crumbling system
• Why “depletion” has been confused with “dedication” — and what that’s really costing us
• What came up in our biggest-ever masterclass (300+ therapists!) and why so many resonated with this exact guilt
• My own experience launching Empowered Emotions, and the fear I had of making money without 1:1 therapy
• What therapists need now — not just to survive, but to stay

This one’s for the therapist who still loves the work… but knows something has to shift.

Reflection prompts inside the episode:

• Where have you confused depletion with dedication?
• Where are you still proving you care by staying at overcapacity?
• What version of your business would let you stay in this work longer?

Because wanting more isn’t betrayal.

It’s how you stay.

Resources & Links:

→ Replay the free masterclass: The Scalable Therapist Offer™

→ Join The Freedom Therapist Club: Enrolments are now open for the rest of 2025. This is where we rebuild your practice in a way that holds you too. Learn more + join we are currently 80% FULL for 2025

→ Come say hi or share what landed: @miapoko