34. Why Great Therapists Deserve to Make Great Money — And How to Start

You love this work. You care deeply. You hold the emotional weight of your clients, your team, and your community and yet, you’re still afraid to talk about making really great money.

In today’s episode, we’re saying the thing out loud: being broke isn’t ethical — it’s unsustainable. I’m unpacking the toxic stories therapists have inherited around accessibility, pricing, and guilt... and what it actually takes to build a practice that works for you, not just for everyone else.

This isn’t about getting rich quick. It’s about staying in the work you love for the long haul — without burning out.

We’re talking:

• The belief that “good therapists shouldn’t care about money”
• What happens when you actually start earning well
• Why being underpaid isn’t ethical — it’s exhausting
• The difference between accessible and unsustainable
• How money helps you lead better, not worse

And three powerful questions to sit with if money makes you squirm to help create more sustainability in your practice right now.

If you’ve ever felt like making money meant selling out… or if you’re quietly exhausted from building a business that only functions when you over-function — this episode is for you.

Join The Freedom Therapist Club here: https://www.thefreedomtherapist.com.au/club