47. Why It Feels So Hard to Show Up Online as an Allied Health Practitioner or Therapist (Even When You 'Know' What to Say)
You’ve written the caption in your head a hundred times.
You talk about these topics all day in sessions — emotional regulation, connection, care, identity, growth — it flows so easily when you’re in the room.
But the moment you sit down to share it online, your stomach drops.
You start rewriting, second-guessing, shrinking.
And suddenly the thing that should feel like connection feels like exposure.
In this episode, I’m unpacking why it feels so hard to show up online as a therapist or allied health practitioner, even when you know exactly what to say (and when we don’t too!)
We’ll talk about:
– How the therapy / private practice space can make visibility feel terrifying
– Why the moment you finally get busy or successful can trigger the biggest wobble
– The link between self-doubt and professionalism (and how it quietly keeps you small)
– Why confidence doesn’t come before visibility… and what to do instead
– How to collect new “evidence” that you can hold this season of your business
Because you don’t need to feel ready to be seen.
You just need a process that doesn’t fall apart every time you doubt yourself.
If you’ve been avoiding marketing, rewriting the same caption ten times, or resenting how performative online spaces can feel —this episode is for you.
It’s not about “being more confident.” It’s about finding a process that is YOURS.
And if you’re ready to build a structure that holds you steady through the wobbles, on all the weeks - join me for The Freedom Therapist Content Method™, my free masterclass on Thursday 13 November.
I’ll walk you through the exact 5 hour content rhythm I use to keep my practice visible without overworking or losing my integrity.
It’s 100% Free. It’s live. And we will be capping numbers - so jump on in if your keen!
And THANK YOU to the over 100 of you who are already registered!!
Register here → www.thefreedomtherapistclub.com/masterclass
