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SHOW UP ONLINE AS A THERAPIST... WITHOUT HAVING TO BECOME A FULL-TIME MARKETER.
The 3 Content Types You Need to Stand Out Online as a Therapist
BY LEADING OCCUPATIONAL THERAPIST + BUSINESS COACH, MIA POKLEPOVICH
Learn the exact 3 types of content to create that feels like you AND connects you with your dream community, without spending hours on it every day.
Because posting online shouldn’t feel like a stressful conference presentation every single time
SHOW ME HOW, MIA!This free guide gives therapists a way to share their work online that feels more like the conversations they’re already having every day… not a second job.
It’s made for those of us who open Instagram and think “I should post,” but shut it just as quickly because everything feels too much.
Which is why I created a structure that makes posting simpler, clearer and actually do-able alongside reports, sessions and life.
YOU DIDN'T STUDY FOR YEARS TO END UP SECOND-GUESSING CAPTIONS AT 10PM.
And yet — that’s where most of us land.
Laptop open. Reports unfinished. A half-written post that either sounds like a research paper or some awkward sales pitch. You KNOW it’s important with all the changes in the space. But you just can’t seem to find the right words that feel right.
You feel guilty when you don’t post. But also resentful when it eats two hours to get one thing out.
So you close the app. Again.
The problem isn’t that you don’t know what to say.
You do — you say it every single day in sessions, in classrooms, on phone calls with parents.
The problem is: the online part feels like another job. And you don’t have capacity for another job.
Lets make it super easy for you: 3 post types, prompts and examples.
It shows you how to take the conversations you’re already having and translate them into posts that actually land — without overexplaining, oversharing, overpromising or overthinking.
So posting becomes something you can do quickly, clearly, and with ease… in a way that feels ethical, human and actually sustainable.
Inside you'll find...
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Why the posts you’ve been sweating over aren’t landing — and the three kinds of content that actually make people pause mid-scroll and think “that’s me.”
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How to bring the things you already say every week in session into your posts — in a way that feels easy and real, instead of giving more decision fatigue
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Real examples from other therapists who’ve used this same approach — showing up online in ways that felt like them, and quietly filling their books because of it.
And you get instant access — so you can actually use it today, right now, before it gets buried in your downloads folder.
YES, I WANT THE GUIDE!
AND IN A WORLD WHERE THE GROUND KEEPS MOVING WITH NDIS GUIDES, FUNDING CUTS, NEW STANDARDS EVERY OTHER MONTH - IT'S HARD TO STAY GROUNDED WITHOUT GOING QUIET.
Therapists have always been the quiet backbone of change.
We carry stories in our bones.
We sit in the pauses most people run from.
We know how to hold the messy middle until it makes sense again.
But lately the noise is getting louder.
And silence — the kind we were taught was ‘professional’ — is starting to let the wrong people lead the conversation
We need your voice in the room.
We need your perspective shaping the conversation, not waiting on the sidelines.
Because when thoughtful, ethical therapists stay quiet, louder voices fill the space with noise instead of care.
This isn’t about marketing.
It’s about visibility that feels meaningful- and necessary.
A way to let the people who need you actually find you, while staying grounded in the work that matters most.
Because connection isn’t a tactic.
It’s the work itself.
Hi, I'm Mia.
Mental Health OT, founder of OT Inspire and The Freedom Therapist Club.
For nearly a decade I’ve been running a practice across some of the most remote and under resourced parts of Australia.
And I’ve seen the ground shift under us - NDIS reforms, funding changes, new competition. Instead of waiting for referrals or burning out, I learned to use social media as a tool for connection.
Not to “be an influencer.” But to build community. To shape conversations that matter. To create the change I wanted to see in this space. And it is something that has given back to me and my practice in so many ways.
Steadier referrals, new opportunities, beautiful connections and the freedom to grow my practice without working myself into the ground.
That’s why I made this guide. Because you deserve the same.
It’s a way to show up online without turning yourself inside out every single time. A way to keep your practice steady in the middle of a shifting system. And a way to let your community truly see the heart of your work. Because I know that is why you do what you do.
This is the exact method I use inside The Freedom Therapist Club every single day — but here, it’s free in your inbox. Because we need more therapists shaping the conversations online. And your voice matters now more than ever in our space.
SHOW ME THE WAY, MIA
You became a therapist because you care about people, because you see things others miss, because you know how much lighter life can feel with the right support.
But if your work stays invisible online, people who need you won’t even know you’re here. And while you’re second-guessing every caption, louder, less thoughtful voices are filling the space.
This isn’t about “showing up more.” It’s about showing up in a way that feels like you …grounded, ethical, human. The same way you already show up every single day.
You don’t need to be some shinier version of yourself. You just need a way to let your words travel further than the clinic room. That’s what this guide is here for to help you share what you already do best, in a place where more people can find it.
Because your words have always been enough.
YES, I WANT THIS DOWNLOAD!Free. Simple. Yours.