48. How I Went from Avoiding Instagram to Building a Booked Out Therapy Practice That Still Feels Like Me

For a long time, I avoided Instagram in my practice.

I’d overthink every caption, second-guess every post, and tell myself I’d “come back when I had time.”

(Which we both know never really happens.)

But the moment I stopped forcing it and built a structure that actually worked in a therapist’s real week everything changed.

Clients started finding me through my words.

Opportunities landed that I couldn’t have planned for.

And my content started to feel like part of the work, not a distraction from it.

In this episode, I’m sharing how that shift happened. The honest story behind going from avoidant to visible and what it really takes to make marketing feel like you again.

You’ll hear:

• the real reason therapists feel resistance to showing up online
• what helped me stay consistent without performing
• how to find content inside your everyday work (instead of inventing it)
• and why the therapy space needs more ethical, human voices online right now

If you’ve ever thought, “I know how to explain this better, I just don’t know how to say it online” this one’s for you.

And if you’re ready to make content feel not only simple, straightforward but ennoyable? Join me for The Freedom Therapist Content Method™

https://www.thefreedomtherapist.com.au/masterclass

A free live masterclass happening Thursday, November 13 at 5:30 PM AEDT.

It’s the framework that changed everything for me, and it might just change how you feel about marketing too.